NextGen brings together business and community professionals to encourage leadership, mentorship, empowerment and philanthropy. Our goal was to build a site that allows members to access exclusive materials, promotes the goals of the organization, hosts previously recorded events, promotes the sponsors and community partners, and directs users how to sign up for events. Our challenge was to define and set up customer tiers: the registration process is available to select people, the content available to a larger set of paying customers, and the site and promotional materials should attract anyone who wishes to participate in the organization.
